Trace and our co-founders Darrell Haight and Rhonda Smith are thrilled to announce the appointment of Jason Breakey as our new President and Chief Operating Officer (COO), effective June 9, 2025. “We’ve always believed in being intentional and proactive about leadership transition. Jason’s arrival is a natural evolution of our succession planning, and we’re confident…

Demand continues for small and medium sized enterprises (SMEs) to join the growing ranks of businesses with sustainability programs. Adding to the pressure, businesses are expected to avoid the appearance of greenwashing (“advertising that deceptively persuades the public that a company’s products or services are environmentally friendly”1). How can you figure out what environmental, social,…

The story of our Trace song starts around 2015 – 2016 as I prepared for one of our Partner meetings. As a ritual, we ask each Partner to submit an upbeat positive song, and we compile a playlist to use as we gather for the meeting, during breaks, and at the end of each day….

Trace Associates Inc. (Trace) invests in our communities and is a proud sponsor of the St. Albert Community Business Leadership Award. We are proud to support initiatives and programs that improve the quality of life in our communities. In 2014, Trace helped create and sponsor the Community Leadership Award for the St. Albert & District…

  DARRELL J.I. HAIGHT, B.Sc., P.Ag. Co-Founder, President, and CEO   “Why did we pick the name Trace?” This was a question I got the other day when I asked a few of our new folks if there was anything they’d like to see added to our company orientation.   When Rhonda and I were…

Normally I do our company-wide corporate updates in person. With the changing times and like everyone else, we are now forced to take a virtual approach. As I was preparing for my first virtual corporate update, I came across a slide from a presentation I gave in January 2015. The slide read “So what’s next…

January can often feel like the longest month following the excitement and stress of the holidays. We’ve all likely heard that there’s no science behind Blue Monday. But, it is true that living with depression and anxiety can feel more overwhelming in the winter months, particularly living on the prairies with -30◦C temps. Here at…

Congratulations to our 2019 Trace Annual Award recipients!  

Congratulations to our 2018 Annual Trace Award recipients!  

I love meetings when they are useful. When they’re bad, I want to run for the hills. We’ve had our fair share of stale and boring meetings at Trace, we’re human after all. But I thought it would be worth sharing a story about how we’ve tried to make meetings better. Here’s a story about…