Trace Associates Inc. Reveals New Brand

June 8, 2020 /in /by Trace Associates

CALGARY, ALBERTA – June 8, 2020 – Trace Associates Inc. (Trace) is excited to unveil our brand refresh, which includes a new logo, visual identity, and website. Our new logo represents our origins and moves with us into our future. Trace is an employee-owned, purpose driven company, and the colour blue reflects our caring, reliability, and loyalty. Our purpose is to help our people and our clients have a great life.

“This brand refresh came together through valuable insights from the entire Trace team,” said Darrell Haight, President and CEO. “We are fortunate to have amazing people who take great care of our clients because without our clients, there would be no Trace. We want our visual identity to reflect that care.”

Honouring where we have been and where we are going, this refresh demonstrates Trace’s commitment to doing things better and adapting to changing landscapes. This speaks to Trace’s desire to build new relationships and continue to attract world-class talent to the Trace team.

For more information or to request an interview with the Trace team, contact:
Lois Miller
Director of Marketing, Trace Associates